Informational Report Draft 1

Alex Quarella

Informational Report

Professor Paudel

February 3, 2015

The World of Sports Marketing

            In the business world there are many different job opportunities. One can work in finance, accounting, entrepreneurship, marketing, etc. Within each of these disciplines are more specific fields of study. An example of these fields could be Sports Marketing. This is an interesting field that has been on the rise in recent years. It is a very competitive line of business, which requires a certain skill set for success. These skills include: communication, attention to detail, creativity, organization, enthusiasm, and writing. There are a number of different professions that exist within sports marketing but this same basic skill set is required for them all.

            There are a number of different jobs that exist within sports marketing alone. You could be an accountant coordinator, event coordinator, marketing representative, or work in public relations. While researching the vital skills for these different jobs there seemed to be one common occurrence. This was that, one seeking a job in the sports marketing field should be able to write effectively. Brian Clapp highlights the importance of this skill in his article on workinsports.com; he says, “Without writing skills you aren’t a marketer or a communicator” (Clapp, 3). Arguably the biggest aspect of a job in marketing is the ability to effectively advertise and communicate with others. You have to be able to sell your promotions or on a basic level be able to pitch the idea to an employer. This idea that you will not be successful in a business environment without the ability to effectively communicate makes sense when you think about the atmosphere of a marketing workplace. The idea of marketing is convincing somebody else to buy your product for whatever reason necessary. If you cannot effectively communicate this message to your consumers then how could you possibly be a successful marketer? The answer is simple, you can’t. Writing skills are the baseline for other sets of skills such as active reading and verbal communication. It is no surprise that the first thing that employers look for in a marketing field is writing skills, this may come up as early as a job application.

            Brian Murphy, the President of Athletes First Sports agency was interviewed on January 28^, 2015. He was asked about his own views on writing skills in his profession. Mr. Murphy insisted that writing skills are paramount to any other when it comes to his work. His company happens to have it’s own marketing department. This department takes care of player promotions and relations. Most of the endorsement deals for his clients originate in the marketing department at the firm in southern California. One thing you will learn if you want to get into the sports business world is that internships and connections are everything. It is all about who you know. Athletes First takes five to six interns each summer from over five thousand applicants. One of the biggest things that his company takes into account is the cover letter on those applications. Brian said that you can tell right away who is a legitimate candidate by the quality of their cover letter. This is essentially an applicant’s ability to write a strong letter. Dr. Stephanie Heald-Fisher touches on this as well in her article on Globe University. Her article is about writing in the business world and she had this to say, “The inability to write clearly and effectively communicate through the written word significantly impacts your ability to land a new job or promotion” (Heald-Fisher, 1). Again it is evident that you must be able to clearly communicate your thoughts on paper if you want to get ahead or even be considered relevant in business. It is a skill that needs to be practiced so that you can develop yourself into the best writer that you can possibly be.  

If you are an 18 year-old college freshman that struggles with writing and you were hoping to go into a field of Marketing or business you may begin to worry a little. However this is not something you should look at as a defeat, rather it should be an obstacle that you work to overcome. Like all skills practice makes perfect. There are lots of suggested ways to improve one’s writing abilities. You can go to workshops or simply take classes in college that target the improvement of writing. One article by Katherine Hansen suggests that you “take a few creative writing courses early in your college career” (Hansen, 1). Creative writing is beneficial in more than one way, especially if you are considering a job in the field of marketing. Aside from writing, creativity and enthusiasm are two extremely important skills in the Sports Marketing field. One could actually kill two birds with one stone by opting to enroll in a creative writing course. You would be improving your ability to write and your ability to creatively think. Put those two skills together and you have the perfect skill set for an introductory marketing job in any field.